ICF SUP World Cup: English Riviera

Shoretees Boardwear is the official supplier or this years ICF World Cup and Super Festival Clothing Merchandise, find out more below:

From 24–28 June 2026, the English Riviera will come alive with the Paddle UK SUPER Festival and the ICF SUP World Cup. Set against the turquoise waters and sheltered bays of Torquay and Paignton, this five-day celebration of stand-up paddle boarding brings together elite athletes, community paddlers, and newcomers ready to try something new.

Across the festival, you’ll see around 200 of the world’s top athletes competing in thrilling races, but that’s only part of the story. The programme is designed to be inclusive, offering plenty of opportunities for paddlers of all levels to get involved. From challenging yourself in a race to joining a relaxed community paddle, there’s something for everyone on the water.

Off the water, the festival atmosphere continues. Expect taster sessions, workshops, live demonstrations, and hands-on activities for those keen to try SUP or broaden their skills. Pop-up retail, evening entertainment, and social gatherings will keep the energy flowing throughout the week, making the event as much about community and connection as it is about competition