What we do to #LiveBeyond expectations

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Circumnavigation of mainland Britain on a Stand Up Paddleboard

In 2021 Brendon Prince undertook the herculean official world record attempt to circumnavigate mainland Britain by Stand Up Paddle Board. By being the first to ever complete this challenge, Brendon also completed the world record for the longest ever journey by SUP.

The Long Paddle, also known as Long Paddle SUP, was the name given to the extraordinary campaign driven by devoted waterman Brendon Prince and his mission to raise awareness of unnecessary drownings in the UK.

Hoping to crowdfund the development of the world’s first gamified water safety app, the former lifeguard, teacher and avid water safety spokesman set off in April 2021, determined to circumnavigate mainland Britain on a stand up paddle board. He would return 141 days later, setting several world records in the process and becoming the first man in history to complete the 4000-mile journey, trusted SUP at his side.

You can find out more about The Long Paddle by visiting his website


Brendon also started the ‘Above Water’.   Accidental drowning is a catastrophic event for the families and the local communities involved, but in so many cases could be avoided through an understanding of water safety and drowning prevention techniques.  We are an island nation but most of our inhabitants know very little about water safety or how to stay alive in a potential drowning situation.

To support Brendon’s ongoing SUP adventures ShoreTees SUPwear Company are now the sole provider of Long Paddle and Above Water branded merchandise, and and a portion from every item sold is donated to these awesome goals to educate on Water Safety

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Surfers Against Sewage is widely recognised as one of the UK’s leading marine conservation charitie

Today deals with a wide spectrum of marine conservation issues from marine litter to climate change. Not just surfers – not just sewage
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Surfers Against Sewage was set up by people just like us; people who were sick of seeing sewage in our seas and on our beaches in the 1980’s and 1990’s.  Worse still, they were fed up of getting ill when doing the sports they loved – surfing, sea swimming, windsurfing and anything else that involved being in the sea.

SAS generates income to support ongoing environmental initiatives, community events and campaigns through membership subscriptions, individual and corporate donations, grant making bodies, profits from the sale of merchandise, supporter fundraising events and project sponsorship.

Being a small family business ShoreTees SUPwear wanted to support an organisation that was working hard to make a difference and we believe that as a member of the SAS 250 Club we can support their ongoing work to educate and ‘Be The Change’ 

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More than just a paddle school
When you paddle with Whatsup, you help them to give back to the local community,
  WhatSUP started to use the sport of SUP for icebreaker days for foster families, work with homeless family charities and other charities.
Now, thanks to you, they are growing fast and they have the ability to help even more people get out on the water.

WHATSUP! in the community

‘Together we can Stand Up for the Community’.  Not just a slogan, it is their deepest belief.
WhatSUP is not a charity, and they do not rely on donations, but more sustainably – from each booking made they put a percentage aside to be able to give back to the community. Their instructors love nothing better than to help the community when they can.


All of the instructors at WHATSUP have not only shown the ability to be amazing instructors but as a person they have the right attitude to support their clients SUPboarding future.
They always make things fun and inviting whilst supportive and safe, SUP is one of the fastest growing sports in the world and the most inclusive sport ranging all age groups and abilities.

The man behind WHATSUP!

Benjamin Peters 
An extreme paddle-board explorer that has paddle-boarded the Blue Nile and in the Amazon and started WhatSUP with help from Michelle, a local youth worker, as a give back to the local community. They started WhatSUP to use the sport of SUP for icebreaker days for foster families, work with homeless family charities and other charities.

ShoreTees SUPwear Company are incredibly proud and honoured to have been chosen to Work with Ben and the team to design and produce their new range or merchandise.  We hope you enjoy the lines as much as we did designing them.  And remember, as weith everything we try to do, the entire range is recycled which means we can support WhatSUP! and the environment at the same time.

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