What we do to #LiveBeyond expectations


To circumnavigate mainland Britain on a Stand Up Paddle Board

Brendon Prince will be undertaking the official world record attempt to circumnavigate mainland Britain by Stand Up Paddle Board. By being the first to ever complete this challenge, Brendon will also complete the world record for longest ever journey by SUP.

You can find out more and track Brendon’s progress by visiting his website

If you want to either Donate or Sponsor ‘The Long Paddle’ WR attempt, you can do so through the above buttons.  

You can also purchase one of the T shirts from our sustainable Hashtag range through the below link below which will take you directly there.

But how is that helping I hear you ask???

To support Brendon’s amazing undertaking, ShoreTees SUPwear Company have tied up with The Long Paddle, and will be donating at least £3 from the sale of every T-Shirt within the #hashtag range for the time that Brendon is attempting his World Record.

Our hope is that we can raise £3’000 to donate to the causes which he is supporting

Less Plastic are an ocean-loving, non-profit Community Interest Company based in South Devon, UK.

They set up Less Plastic in 2015 to raise awareness of ocean plastic and provide practical ways for individuals & organisations to make a difference by using less plastic and taking actions that regenerate nature.

ShoreTees SUPwear have chosen Less Plastic as one of the organisation we want to support as we believe there ethos is closely aligned to our own in regards moving away from single use plastic, fast fashion and identifying better choices for a healthier ocean

Surfers Against Sewage is widely recognised as one of the UK’s leading marine conservation charitie

Today deals with a wide spectrum of marine conservation issues from marine litter to climate change. Not just surfers – not just sewage

Surfers Against Sewage was set up by people just like us; people who were sick of seeing sewage in our seas and on our beaches in the 1980’s and 1990’s.  Worse still, they were fed up of getting ill when doing the sports they loved – surfing, sea swimming, windsurfing and anything else that involved being in the sea.

SAS generates income to support ongoing environmental initiatives, community events and campaigns through membership subscriptions, individual and corporate donations, grant making bodies, profits from the sale of merchandise, supporter fundraising events and project sponsorship.

Being a small family business ShoreTees SUPwear wanted to support an organisation that was working hard to make a difference and we believe that as a member of the SAS 250 Club we can support their ongoing work to educate and ‘Be The Change’ 


More than just a paddle school
When you paddle with Whatsup, you help them to give back to the local community,
  WhatSUP started to use the sport of SUP for icebreaker days for foster families, work with homeless family charities and other charities.
Now, thanks to you, they are growing fast and they have the ability to help even more people get out on the water.

WHATSUP! in the community

‘Together we can Stand Up for the Community’.  Not just a slogan, it is their deepest belief.
WhatSUP is not a charity, and they do not rely on donations, but more sustainably – from each booking made they put a percentage aside to be able to give back to the community. Their instructors love nothing better than to help the community when they can.


All of the instructors at WHATSUP have not only shown the ability to be amazing instructors but as a person they have the right attitude to support their clients SUPboarding future.
They always make things fun and inviting whilst supportive and safe, SUP is one of the fastest growing sports in the world and the most inclusive sport ranging all age groups and abilities.

The man behind WHATSUP!

Benjamin Peters 
An extreme paddle-board explorer that has paddle-boarded the Blue Nile and in the Amazon and started WhatSUP with help from Michelle, a local youth worker, as a give back to the local community. They started WhatSUP to use the sport of SUP for icebreaker days for foster families, work with homeless family charities and other charities.

ShoreTees SUPwear Company are incredibly proud and honoured to have been chosen to Work with Ben and the team to design and produce their new range or merchandise.  We hope you enjoy the lines as much as we did designing them.  And remember, as weith everything we try to do, the entire range is recycled which means we can support WhatSUP! and the environment at the same time.