What we do to #LiveBeyond expectations

Circumnavigation of mainland Britain on a Stand Up Paddleboard
In 2021 Brendon Prince undertook the herculean official world record attempt to circumnavigate mainland Britain by Stand Up Paddle Board. By being the first to ever complete this challenge, Brendon also completed the world record for the longest ever journey by SUP.
The Long Paddle, also known as Long Paddle SUP, was the name given to the extraordinary campaign driven by devoted waterman Brendon Prince and his mission to raise awareness of unnecessary drownings in the UK.
Hoping to crowdfund the development of the world’s first gamified water safety app, the former lifeguard, teacher and avid water safety spokesman set off in April 2021, determined to circumnavigate mainland Britain on a stand up paddle board. He would return 141 days later, setting several world records in the process and becoming the first man in history to complete the 4000-mile journey, trusted SUP at his side.
You can find out more about Brendon Prince by visiting his website

Brendon also started the ‘Above Water’. Accidental drowning is a catastrophic event for the families and the local communities involved, but in so many cases could be avoided through an understanding of water safety and drowning prevention techniques. We are an island nation but most of our inhabitants know very little about water safety or how to stay alive in a potential drowning situation.
To support Brendon’s ongoing SUP adventures Shoretees Boardwear are now the sole provider of Brendon Prince and Above Water branded merchandise, and and a portion from every item sold is donated to these awesome goals to educate on Water Safety

Surfers Against Sewage is widely recognised as one of the UK’s leading marine conservation charitie
Today deals with a wide spectrum of marine conservation issues from marine litter to climate change. Not just surfers – not just sewage

Surfers Against Sewage was set up by people just like us; people who were sick of seeing sewage in our seas and on our beaches in the 1980’s and 1990’s. Worse still, they were fed up of getting ill when doing the sports they loved – surfing, sea swimming, windsurfing and anything else that involved being in the sea.
SAS generates income to support ongoing environmental initiatives, community events and campaigns through membership subscriptions, individual and corporate donations, grant making bodies, profits from the sale of merchandise, supporter fundraising events and project sponsorship.
Being a small family business ShoreTees SUPwear wanted to support an organisation that was working hard to make a difference and we believe that as a member of the SAS 250 Club we can support their ongoing work to educate and ‘Be The Change’

